We rely on quantifiable data (numbers) to research, analyze, evaluate, predict and verify information, data, attitudes, motivations, preferences, opinions, and people’s or market’s behaviors through sampling strategies. We specify and delimit the association or correlation, besides the strength of the variables. In other words, we use quantifiable values such as percentages, magnitudes, rates, and costs among others. We ask the questions to each participant and we get the numerical samples.

To accomplish it, there are a wide range of dynamics:

We use this methodology to know about the behavior, perceptions, motivations, cultural analysis, etc… of a specific population. We thoroughly study events, facts, people, situations, behaviors, experiences, attitudes, beliefs, etc that participants experience or state. The collected information is not numerical and it cannot be defined with scales. It is open to the use of images, talks, storytelling, text, and observations in the context.

There are different instruments we use:

When finished, we offer a codification service, data recording, tabulation and transcription of the data, reports, conclusions, statistics analysis, etc. We adapt to the specific requirements of each client and its needs.